Services

Solving for X

Through qualitative and quantitative research, we uncover the truth about what makes your company unique and valued from the perspective of your customers and prospects. Each element of your brand is then crafted through this lens.

Brand Insight

Qualitative Research

Internal
External

Quantitative Research

Methodology
Analysis

Competitive Auditing

Verbal/Visual

Customer Profiling

Decision Drivers
Process Mapping
Personas

Brand Creation

Verbal Platform

Naming
Positioning
Promise
Messaging
Tagline

Visual Platform

Identity
Typography
Color Palette
Composition
Syntax
Imagery Style
Illustration Style
Iconography
Information Design

Architecture

Master/Sub-brand Strategy
System Mapping
Nomenclature

Guidelines

Basic
Advanced

Brand Launch

Planning/Execution

Internal
External
Offline
Online