The fast acting and environmentally-safe, granular insecticide from DuPont.
A Broadband over Powerline (BPL) communication technology company founded by Cisco and American Electric Power (AEP).
Nationwide's UK-based insurance arm.
PTC's revolutionary, computer-aided design (CAD) software used in 3D product model creation.
Fairchild Semiconductor's technology innovation and support center for the design, simulation and evaluation of ICs used in backplane and related applications.
The semiconductor-based network processing technology from Analog Devices.
Drake Software's web-based solution that automatically gathers, organizes and populates client tax data into tax software applications.
A line of service support products from Fine Point Technologies that activate, support and manage wireless and wireline devices.
Bank of America's electronic payment and invoicing system for data between suppliers customers and employees.
Formerly Delhaize Group's Kash N' Karry grocery store chain. Named one of the best rebranding—renaming efforts in the world.
Enterprise mobility platform enables companies to centrally build, deploy, manage and update their own mobile applications.
The renaming and rebranding of one of the world's largest and most respected law firms—Wilmer, Culter, Pickering, Hale and Dorr LLP.
Duality helps companies become more outward facing through competitive audits and internal and external audience research. This approach uncovers a brand's true differentiated strategy and tightly couples this strategy to the needs of the target audience. We'll help you find your brand's sweet spot.
Every brand must perfectly balance rigid and flexible elements to remain timeless. These elements must also be infused with both rational and emotional drivers to compel the target audience to act. This proven Duality framework enables organizations to more effectively position their brands in the most competitive environments.
Building a new brand experience or revitalizing existing brands can serve as a signal to the marketplace that changes are afoot. The perfect strategy must balance audience preferences and familiarity levels to be at once familiar, yet exciting. It will evoke a sense of calm while also pushing the boundaries of security.
A brand is a living thing, it must constantly evolve and grow. Like the Japanese philosophy of “Kaizen,” or continuous improvement, the process Duality employs in branding is one of constant renewal. This cyclical process ensures that your brand strategy is always evolving to remain current and relevant.
Partner, Visual | Strategy
An international-award-winning designer, Dave has worked on translating brand strategy to visual form for hundreds of organizations around the world, from start-ups to Fortune 500 companies. His work in branding systems and information design is recognized and respected by clients, peers and experts alike, and he’s a frequent presenter on topics like brand strategy and design at U.S. design programs and international conferences.
A former design director at VIA, Dave was also a full-time faculty member in the Department of Design at The Ohio State University, where he currently serves as senior lecturer. He holds an MFA in Graphic Design from Rhode Island School of Design and has studied with such design giants as Paul Rand, Armin Hofmann and Wolfgang Weingart as a part of Yale University’s summer program in Switzerland.
Partner, Verbal | Strategy
An award-winning copywriter and creative director, Bill has more than twenty years of experience defining global brands and strategies that drive them. At the VIA Group, Bill advanced through multiple roles to guide the agency’s overall B2B client portfolio as Group Strategy Director. While at VIA, Bill helped build the brands of clients like Analog Devices, DuPont, Stora Enso, National Semiconductor, PTC, and ABB.
In 2011 Bill joined enterprise software leader PTC as Vice President, Creative Director. While building a full-service, in-house digital marketing agency, Bill guided PTC’s creative transformation in concert with the strategic evolution of the business. A global perspective is fundamental to Bill’s approach to brand-building; in addition to extensive work experience, he holds multiple degrees in international affairs, and has served as guest strategist in communications at the U.S. Army War College.
Partner, Verbal | Strategy
Rich has nearly 30 years of marketing communications
and brand experience working with some of the most
powerful companies in the world. Early in his career,
he guided the in-house communications team of ABB’s
$8 billion Automation Division where he developed
and directed award-winning marketing programs in
Rich was Co-founder and Chief Creative Officer of VIA, a marketing consultancy which he helped grow to 160+ associates with offices across the U.S. and in Switzerland. VIA was recognized as one of the top, independent advertising and branding firms in North America, was twice named to the Inc. 500, and most recently was recognized as Small Agency of the Year by Advertising Age. He sold his interest in VIA to refocus on his passion as a senior practicioner of brand strategy.
American Skiing Co.
Beacon Capital Partners
The New York Times
Sappi Fine Paper
Wexner Center for the Arts